WWF has taken an initiative, first of its kind in Pakistan, where Indigo farms are being cultivated once again in Sindh, engaging the local communities of Keenjhar Lake and Chotiari Reservoir to start Indigo cultivation, once again after 35 years. Hunarmund is taking it forward in collaboration with WWF to train the skilled Indigo farmers how to effectively market their product.

Hunarmund is enabling the Indigo farmers with the basic marketing skills which is helping them take their product to potential buyers around the world, remotely.

Through the IECLP 10 day training programme, a batch of 24 Indigo farmers are now linked with Hunarmund to market their products, enable them to sell their product and create sustainability for them in the Long-Run.

LEARN MORE ABOUT INDIGO FARMS

INDIGO FARMS HAVE MANY BENEFITS:

– It’s free from all fertilizers

– It can be used as a bio-fertilizer

– It gets cultivated with very less water

– the plants are watered only bi-monthly

– Animals don’t get attracted to Indigo plants – no fencing expenses or labour is required

Indigo plant is used to prevent and cure different health disorders such as epilepsy, diabetes and arthritis, as well as, for treating injuries.

– It’s a nitrogen fixing plant which enhances the fertility of soil

– It’s used for increasing crop yield

– Its’ used for enhancing the beauty of culturally rich products such as Ajrak

REVIVING INDIGO DYE​